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About Us

About Us
WSN & Friends (formerly known as Noel & Whisky)

We are an online pet lifestyle platform and community where pet vendors from all over the globe are welcome to create and sell handcrafted products and delicious delicacies for pets via our fun-loving, closely-knitted and specially curated marketplace.

Our specialty store was conceptualized with the love for our pets in mind, to offer pawrents greater variety in high quality pet food and animal-themed accessories, while at the same time offering small pet businesses an opportunity to kickstart their startup journey through our platform.

At WSN & Friends, we aim to deliver value for money pet supplies that undergo a stringent quality control check so fellow pawrents can be assured that you are giving your pet only the best!

To give back to the community, our founder generously subsidizes stray feeders in the purchase of pet food for our local community dogs and cats, as we strongly believe that all stray animals, big or small deserve just as much love as our own pets despite not having a permanent roof above their heads.

A little help goes a long way — Pawrents can too now support our partnering shelter, Purely Adoptions by purchasing priced-down goodies from our Donation page to feed and help out the shelter animals. You can view their rescues and pawsome initiatives here!